Henry Esser stands on the step in front of Koltes & Esser Hardware in the 300 block of West Lakeside Street. Fencing, garbage cans, a hose reel and lawn mower are on display at the curb. The rear of the company truck can be seen parked on the left. The window is full of merchandise and signs. Bamboo fishing poles are stacked diagonally across the front. A sign for the South Side Picnic to be held on Sunday, June 14th, 1931, is propped against the store foundation. It reads "Dance, South Side Picnic, Sun. June 14, Olin Park, Board Compliments, Capital City Lumber Company." Many of the South Madison businesses displayed similar signs.